72andSunny Public Relations was tasked with launching Bugaboo's partnership with (RED)TM in an iconic and impactful way which was achieved via traditional and non-traditional PR platforms, celebrity partnerships and regional events. As of April 2011, the Bugaboo (PRODUCT)RED contribution to date is enough to cover the cost of providing medication to almost 55,000 pregnant women to reduce the risk of HIV transmission from mother to child.
| press |  |
