After successfully endorsing K-Swiss Tubes, Kenny Powers takes over K-Swiss as CEO, enlisting the world's baddest athletes to help him un-suck the sports world and to get everyone training in Micro Tubes. The fully integrated campaign features NFL all-pros Matt Cassel and Patrick Willis, MMA world champions Jon "Bones" Jones and Urijah Faber, and cameos by Mark Cuban, Michael Bay, Rey Mysterio, Jillian Michaels, and others.
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